I'm not sure if anyone is noticing but lately there has been a flux towards mens fashion. It has been all over the Internet, Magazines and the runway. It almost seems that mens shows have been overriding womens this season.
I have recently been reading GQ (at the gym, the only mag I haven't read) and I must say, it is a great magazine. The past couple of months have all made a huge emphasis on men's clothing on a budget. Given the times of our economy it completely makes sense. Pages and pages were full of suits, shoes, shirts all on budget but still looked good. H&M, Unqulo and J.Crew seem to be many of the favorites. Even Land's End is making a break through with their new line Land's End Canvas. I couldn't believe the men's shirt I saw in GQ, so I had to visit the site.
Canvas, newly launch by Lands End is geared for both women and men. The new line features a modern twist to Land Ends basics. For women, garments are slimmer and sleek. Dresses and skirts are shown in A-lines, Shift and are made in jerseys and poplin. The style resembles much like J.Crew. The same goes for the men's, shirts are cut closer to the body for a more modern fit. I think this is great for Lands End to expand to a different client, they already have a great reputation as a company but now they can reach a larger consumer bracket.
Make sure and check them out, cute stuff...........
Yeah, I am not surprised at Lands End penetrating other markets. Even though the brand seems outdoor-sey, the brand is really smart. Those who own the company (land's End)know their target market and know how to reach their customer. I heard from a reliable source that Lands End became the specialist in catalogs. They are known to have some of the best catalogs. They did a study and found out that the eyes automatically go to the the right side of the page. So Lands End forms their layout based on this study and are well known for their customer service.
ReplyDeleteI have actually shopped at Lands Ends to purchase select items. Their products are of great quality and I am definately not surprised that they are branching out.