Wednesday, February 24, 2010

Calling Internet Fashionistas

Who’s wearing what? What is the next big purchase? What are the must haves, must needs and the splurges……….?
These are all considered by the savvy fashionista. You know who you are… We all find ourselves waiting for the new monthly fashion magazine or skimming the Internet to fulfill our fantasies and expand our desires. So many options available and so much time to spend sucked into the fashion world.

One new and trendy way to stay up to pace with the every changing fashion world is blogging sites. Recently The Tobe Report rated the top 10 best blogs to keep up. One of them being www.fashionista.com, which I highly recommend.

This site is full of current information regarding business, up and coming and current events, who’s wearing what and trend reports. The website is set up in a very user friendly way; a tool bar at the top lets you select your direction of interest. Beauty, style, shopping and careers are a few options available. The best part of this site is the massive quantity of pictures, which is my favorite part! This cuts down on reading time, gets straight to the point and is visual appealing.

One comment I would like to make about this site is about the founder/publisher David Minkin. He used to work at Forbes, The Economist Group and Institutional Investor, nothing at all to do with fashion. His hobbies include extinct languages, number theory, mysticism, remote islands and Viking history. What happened to shopping or at least the interest in nice clothing? He is the complete opposite of fashion, yet I still recommend this website. Odd………….

Tuesday, February 23, 2010

carbon footprint: apparel and textiles

Within the past couple years we have seen a major emphasis and turnaround in reducing our carbon footprint. As people are becoming more aware of our environmental conditions, companies are seeing higher demands for healthier living.

Recently in an article I read in WWD, Green Movement Intensifies: The Year Ahead, addresses the pressure being put on suppliers by retailers to be more socially responsible.
The interest of environmental impact on the apparel industry has shifted from organic materials to a larger issue, the way these products are manufactured.

This article is full of so many interesting facts that a consumer would never even know or think of. I would like to share them, trust me you will be surprised and understand why this is so important.

Did you know that the global production of fibers consumes 1 trillion gallons of water, 33 trillion gallons of oil and 20 billion pounds of chemicals annually?

To all of the people that love their jeans…. this blows my mind!

In 2006 Levis found that one pair of 501 jeans required 920 gallons of water, 400 megajoules of energy and expelled 32 kilograms of carbon dioxide. This is equivalent to running a garden hose for 106mins, driving 78 miles and powering a computer for 556 hrs.
All of this waste for one pair of jeans, amazing! Image how many pairs of jeans Levis’ makes in a day? A year? It really makes you think before purchasing another pair or does it? Think of how many pairs of jeans are produced all over the world in one year, recently a conducted study estimated that annually jean production uses 158.5 billion gallons of water and 1.3million chemicals.

Do you think that manufacturers, retailers and brand should add a new label to apparel recognizing their carbon footprint to inform their consumer? Would this information change your mind about what you purchase?
Count how many pairs of jeans you own and estimate your carbon footprint, think about it……. This is only jeans!!!! Image everything else…….